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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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307
Brand management
51
Markenführung
51
Beziehungsmarketing
36
Relationship marketing
36
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35
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Devlin, James F.
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Ennew, Christine T.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
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Shankar, Avi
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Uncles, Mark D.
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Vom Lehn, Dirk
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Wells, Victoria
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Arsel, Zeynep
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Baron, Steve
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Beverland, Michael B.
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Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
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Journal of marketing management : MM
Journal of business research : JBR
2,368
Journal of retailing and consumer services
1,984
International journal of hospitality management
1,524
International journal of consumer studies
772
Psychology & marketing
695
NBER working paper series
689
Working paper / National Bureau of Economic Research, Inc.
615
Tourism management : research, policies, practice
608
Journal of consumer research : JCR ; an interdisciplinary bimonthly
597
International journal of contemporary hospitality management
581
SpringerLink / Bücher
578
NBER Working Paper
534
Discussion paper series / IZA
463
Management science : journal of the Institute for Operations Research and the Management Sciences
459
Journal of business ethics : JOBE
443
Journal of travel and tourism marketing
431
Asia Pacific journal of marketing and logistics
416
Journal of economic behavior & organization : JEBO
412
Cogent business & management
400
The journal of product & brand management
399
Journal of hospitality marketing & management
391
CESifo working papers
377
European journal of marketing : EJM
372
Journal of economic psychology : research in economic psychology and behavioral economics
365
Technological forecasting & social change : an international journal
360
Journal of marketing research : JMR
358
IZA Discussion Papers
355
The journal of brand management : an international journal
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of international consumer marketing
322
The service industries journal
321
Discussion paper / Centre for Economic Policy Research
318
Journal of retailing
315
Journal of marketing communications
309
Marketing letters : a journal of research in marketing
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
301
The journal of services marketing
299
Journal of consumer behaviour : an international research review
298
Journal of marketing
298
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ECONIS (ZBW)
328
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1
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
2
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
3
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
4
How consumer acculturation influences interpersonal
trust
Chai, Joe Choon Yean
;
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 60-89
Persistent link: https://www.econbiz.de/10010338664
Saved in:
5
(Mis)
trust
in marketing: a reflection on consumers' attitudes and perceptions
Pereira Heath, M. Teresa
;
Heath, Matthew
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 1025-1039
Persistent link: https://www.econbiz.de/10003786764
Saved in:
6
Consumer scapegoating during a systemic product-harm crisis
Gao, Hongzhi
;
Knight, John G.
;
Zhang, Hongxia
;
Mather, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1270-1290
Persistent link: https://www.econbiz.de/10009702006
Saved in:
7
Investing in consumer
confidence
through genetically modified labelling : an evaluation of compliance options and their marketing challenges for Australian firms
D'Souza, Clare M.
;
Rugimbana, Robert
;
Quazi, Ali
; …
- In:
Journal of marketing management : MM
24
(
2008
)
5/6
,
pp. 621-635
Persistent link: https://www.econbiz.de/10003746688
Saved in:
8
Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping
;
Chan, Tsang-sing
;
Lau, Heng Hwa
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 345-360
Persistent link: https://www.econbiz.de/10003710290
Saved in:
9
Intergenerational spaces : citizens, political marketing and conceptualising
trust
in a transitional democracy
Susila, Ihwan
;
Dean, Dianne
;
Harness, David
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 970-995
Persistent link: https://www.econbiz.de/10011405172
Saved in:
10
The impact of fairness on trustworthiness and
trust
in banking
Roy, Sanjit
;
Devlin, James F.
;
Sekhon, Harjit
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 996-1017
Persistent link: https://www.econbiz.de/10011405175
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