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Consumer behaviour
307
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307
Brand management
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Piacentini, Maria
7
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Belk, Russell W.
5
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5
Veer, Ekant
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Carlson, Jamie
4
Dennis, Charles
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Maclaran, Pauline
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Cappellini, Benedetta
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Journal of marketing management : MM
Journal of business research : JBR
2,030
Journal of retailing and consumer services
1,956
International journal of consumer studies
771
International journal of hospitality management
743
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
546
Working paper / National Bureau of Economic Research, Inc.
447
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
394
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European Journal of Marketing
376
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369
Journal of Consumer Marketing
368
The journal of brand management : an international journal
363
Technological forecasting & social change : an international journal
352
European journal of marketing : EJM
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
344
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of travel and tourism marketing
324
Journal of international consumer marketing
321
Tourism management : research, policies, practice
321
Cogent business & management
317
Journal of retailing
306
Journal of marketing communications
298
Journal of fashion marketing and management
296
Marketing letters : a journal of research in marketing
294
International journal of retail & distribution management
293
Journal of marketing
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
Journal of the Academy of Marketing Science
274
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
272
International journal of contemporary hospitality management
269
The journal of services marketing
267
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ECONIS (ZBW)
317
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1
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
2
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
3
Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila
;
Sandberg, Brigitta
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
Saved in:
4
A comprehensive examination of internet banking user behaviour : evidence from customers yet to adopt, currently using and stopped using
Wu, Meimei
;
Jayawardhena, Chanaka
;
Hamilton, Robert
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1006-1038
Persistent link: https://www.econbiz.de/10010411297
Saved in:
5
Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
Saved in:
6
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas
;
Pantano, Eleonora
;
See-to, Eric W. K.
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
Saved in:
7
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
8
The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
9
Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Ali, Maged
;
Melewar, T. C.
;
Dennis, Charles
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 391-392
Persistent link: https://www.econbiz.de/10009761858
Saved in:
10
Special issue 2: CRM : Technology adoption, business implications, and social and cultural concerns
In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 393-516
Persistent link: https://www.econbiz.de/10010376992
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