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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos; Arp, Sabrina - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila; Sandberg, Brigitta - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
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A comprehensive examination of internet banking user behaviour : evidence from customers yet to adopt, currently using and stopped using
Wu, Meimei; Jayawardhena, Chanaka; Hamilton, Robert - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1006-1038
Persistent link: https://www.econbiz.de/10010411297
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
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The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali; Yazdanparast, Atefeh - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
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Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Ali, Maged; Melewar, T. C.; Dennis, Charles - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 391-392
Persistent link: https://www.econbiz.de/10009761858
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Special issue 2: CRM : Technology adoption, business implications, and social and cultural concerns
In: Journal of marketing management : MM 29 (2013) 3/4, pp. 393-516
Persistent link: https://www.econbiz.de/10010376992