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~isPartOf:"Journal of marketing management : MM"
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Beziehungsmarketing
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82
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71
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Consumer behaviour
63
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63
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46
Online-Marketing
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Buttle, Francis A.
4
Andrews, Lynda
3
Conduit, Jodie
3
Dessart, Laurence
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Drennan, Judy
3
Hewer, Paul
3
Hollebeek, Linda D.
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Malthouse, Edward C.
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3
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3
Ang, Lawrence
2
Calder, Bobby J.
2
Cova, Bernard
2
Denegri-Knott, Janice
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Dholakia, Nikhilesh
2
East, Robert
2
Ewing, Michael
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Gironda, John T.
2
Golf-Papez, Maja
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Harrigan, Paul
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Hart, Cathy
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Hilton, Toni
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Hughes, Tim
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Johnson, Lester W.
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Kerrigan, Finola
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Korgaonkar, Pradeep K.
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Leckie, Civilai
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Lu, Xiaoming
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Maslowska, Ewa
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Nunan, Daniel
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Nyadzayo, Munyaradzi
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O'Malley, Lisa
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O'Sullivan, Stephen R.
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Polonsky, Michael J.
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Raquel, Cristiana
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
1,238
Journal of retailing and consumer services
852
SpringerLink / Bücher
550
Industrial marketing management : the international journal for industrial and high-tech firms
519
International journal of hospitality management
443
Technological forecasting & social change : an international journal
325
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
301
Tourism management : research, policies, practice
277
The journal of services marketing
273
International journal of internet marketing and advertising : IJIMA
263
Psychology & marketing
248
The journal of business & industrial marketing
238
Journal of travel and tourism marketing
233
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
231
The service industries journal
229
Information systems research : ISR
227
Journal of strategic marketing
224
Journal of marketing
220
Management science : journal of the Institute for Operations Research and the Management Sciences
217
Journal of the Academy of Marketing Science
216
International journal of contemporary hospitality management
210
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
195
Springer eBook Collection
192
Cogent business & management
188
Journal of hospitality marketing & management
186
Journal of marketing communications
176
The journal of brand management : an international journal
171
Asia Pacific journal of marketing and logistics
170
Journal of advertising research
169
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
168
The journal of product & brand management
165
International journal of electronic customer relationship management : IJECRM
164
Journal of management information systems : JMIS
164
European journal of marketing : EJM
162
Business horizons
156
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
156
International journal of business information systems : IJBIS
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
153
Marketing intelligence & planning
148
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ECONIS (ZBW)
183
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183
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1
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
3
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
4
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
5
Interact with me on my terms : a four segment
Facebook
engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
6
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
7
The use of
Facebook
to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
8
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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