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A comprehensive examination of internet banking user behaviour : evidence from customers yet to adopt, currently using and stopped using
Wu, Meimei; Jayawardhena, Chanaka; Hamilton, Robert - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1006-1038
Persistent link: https://www.econbiz.de/10010411297
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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila; Sandberg, Brigitta - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
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Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos; Arp, Sabrina - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
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"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
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The impact of complexity and perceived difficulty on consumer revisit intentions
Reynolds, Nina; Ruiz de Maya, Salvador - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 625-645
Persistent link: https://www.econbiz.de/10009776462
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Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Ali, Maged; Melewar, T. C.; Dennis, Charles - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 391-392
Persistent link: https://www.econbiz.de/10009761858
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Special issue 2: CRM : Technology adoption, business implications, and social and cultural concerns
In: Journal of marketing management : MM 29 (2013) 3/4, pp. 393-516
Persistent link: https://www.econbiz.de/10010376992
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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216