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Measuring college students' choice criteria of credit cards : scale development and validation
Blankson, Charles - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 317-344
Persistent link: https://www.econbiz.de/10003710274
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Brand identity and online self-customisation usefulness perception
He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
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How consumer acculturation influences interpersonal trust
Chai, Joe Choon Yean; Dibb, Sally - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 60-89
Persistent link: https://www.econbiz.de/10010338664
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(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
Pereira Heath, M. Teresa; Heath, Matthew - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 1025-1039
Persistent link: https://www.econbiz.de/10003786764
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Consumer scapegoating during a systemic product-harm crisis
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1270-1290
Persistent link: https://www.econbiz.de/10009702006
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Investing in consumer confidence through genetically modified labelling : an evaluation of compliance options and their marketing challenges for Australian firms
D'Souza, Clare M.; Rugimbana, Robert; Quazi, Ali; … - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 621-635
Persistent link: https://www.econbiz.de/10003746688
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Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping; Chan, Tsang-sing; Lau, Heng Hwa - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 345-360
Persistent link: https://www.econbiz.de/10003710290
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"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
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Exploring the international student recruitment industry through the strategic orientation performance model
Ross, Mitchell; Grace, Debra - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 522-545
Persistent link: https://www.econbiz.de/10009558877