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Journal of marketing management : MM
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European Journal of Marketing
539
Industrial marketing management : the international journal for industrial and high-tech firms
516
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business horizons
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
257
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1
Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.
;
Inversini, Alessandro
;
Buhalis, …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
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2
A study of trust over time within a social network mediated environment
Palmer, Adrian
;
Huo, Qunying
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
Saved in:
3
Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
Saved in:
4
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
5
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth
marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
6
Integrating social media within an integrated
marketing
communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
7
Customer service 140 characters at a time : the users' perspective
Canhoto, Ana Isabel Domingos
;
Clark, Moira
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 522-544
Persistent link: https://www.econbiz.de/10009775429
Saved in:
8
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
9
Examining the information value of virtual communities : factual versus opinion-based message content
Archer-Brown, Chris
;
Piercy, Niall
;
Joinson, Adam N.
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 421-438
Persistent link: https://www.econbiz.de/10009761854
Saved in:
10
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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