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Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni; Nguyen, Cathy - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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The abject single : exploring the gendered experience of singleness in Britain
Lai, Ai-Ling; Lim, Ming; Higgins, Matthew - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1559-1582
Persistent link: https://www.econbiz.de/10011407681
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Why do firms delete brands? : insights from a qualitative study
Shah, Purvi - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff; Hein, Wendy - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1626-1651
Persistent link: https://www.econbiz.de/10011407818
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A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen; Patterson, Maurice; Sabri, Ouidade; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
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What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.; Power, Damien - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
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From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
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Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg; Yee, Thomas; Tombs, Alastair - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331