//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
CRM Targeting With Loss Aversi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
307
Konsumentenverhalten
307
Beziehungsmarketing
82
Relationship marketing
82
Brand management
50
Markenführung
50
Brand image
39
Markenimage
39
Social Web
32
Social web
32
Großbritannien
31
United Kingdom
31
Marketing management
30
Marketingmanagement
30
Emotion
23
Internet marketing
23
Online-Marketing
23
Market research
20
Marktforschung
20
Brand
19
Markenartikel
18
Personality psychology
17
Persönlichkeitspsychologie
17
Customer integration
16
Kundenintegration
16
Environmental consciousness
15
Umweltbewusstsein
15
Customer satisfaction
14
Kundenzufriedenheit
14
USA
14
United States
14
Advertising effects
13
Cognition
13
Kognition
13
Viral marketing
13
Virales Marketing
13
Werbewirkung
13
Nachhaltige Entwicklung
12
Online retailing
12
Online-Handel
12
more ...
less ...
Online availability
All
Undetermined
91
Type of publication
All
Article
352
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
359
Aufsatz in Zeitschrift
359
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
7
Konferenzbeitrag
7
Case study
3
Fallstudie
3
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
359
Author
All
Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Veer, Ekant
5
Carlson, Jamie
4
Dennis, Charles
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Buttle, Francis A.
3
Carrigan, Marylyn
3
Conduit, Jodie
3
Cova, Bernard
3
Devlin, James F.
3
Hamilton, Kathy
3
Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Martin, Drew
3
Moraes, Caroline
3
Parsons, Elizabeth
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Andrews, Lynda
2
Ang, Lawrence
2
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
2,307
Journal of retailing and consumer services
2,061
International journal of hospitality management
866
International journal of consumer studies
772
Psychology & marketing
687
NBER working paper series
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Working paper / National Bureau of Economic Research, Inc.
584
SpringerLink / Bücher
574
NBER Working Paper
516
Management science : journal of the Institute for Operations Research and the Management Sciences
477
Industrial marketing management : the international journal for industrial and high-tech firms
473
Asia Pacific journal of marketing and logistics
433
The journal of product & brand management
407
European journal of marketing : EJM
393
Journal of travel and tourism marketing
382
Journal of marketing research : JMR
381
The journal of brand management : an international journal
379
Economics letters
376
Tourism management : research, policies, practice
371
The journal of services marketing
368
Journal of marketing
364
Journal of the Academy of Marketing Science
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of economic behavior & organization : JEBO
346
Journal of retailing
343
Journal of international consumer marketing
329
Cogent business & management
325
International journal of contemporary hospitality management
321
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
The service industries journal
320
Marketing letters : a journal of research in marketing
319
European journal of operational research : EJOR
315
International journal of retail & distribution management
312
Journal of marketing communications
312
Journal of economic psychology : research in economic psychology and behavioral economics
308
The international review of retail, distribution and consumer research
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of business ethics : JOBE
301
more ...
less ...
Source
All
ECONIS (ZBW)
359
Showing
1
-
10
of
359
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
2
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
3
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
4
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
5
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->