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Positive consumer contagion : responses to attractive others in a retail context
Argo, Jennifer J.; Dahl, Darren W.; Morales, Andrea C. - In: Journal of marketing research : JMR 45 (2008) 6, pp. 690-701
Persistent link: https://www.econbiz.de/10003794440
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The role of imagination-focused visualization on new product evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
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Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.; Moreau, C. Page - In: Journal of marketing research : JMR 44 (2007) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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The effect of experiential analogies on consumer perceptions and attitudes
Goode, Miranda R.; Dahl, Darren W.; Moreau, C. Page - In: Journal of marketing research : JMR 47 (2010) 2, pp. 274-286
Persistent link: https://www.econbiz.de/10003965470
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It's the mind-set that matters : the role of construal level and message framing in influencing consumer efficacy and conservation behaviors
White, Katherine; MacDonnell, Rhiannon; Dahl, Darren W. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 472-485
Persistent link: https://www.econbiz.de/10009161365
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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This logo moves me : dynamic imagery from static images
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of marketing research : JMR 51 (2014) 2, pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
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Focus! : creative success is enjoyed through restricted choice
Sellier, Anne-Laure; Dahl, Darren W. - In: Journal of marketing research : JMR 48 (2011) 6, pp. 996-1007
Persistent link: https://www.econbiz.de/10010217426
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Social influence in the retail context : a contemporary review of the literature
Argo, Jennifer J.; Dahl, Darren W. - In: Journal of retailing 96 (2020) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10012295804
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Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494
Persistent link: https://www.econbiz.de/10011697473