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A factor analytical model of brand loyalty
Sheth, Jagdish N. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
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Measurement of multidimensional brand loyalty of a consumer
Sheth, Jagdish N. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 348-354
Persistent link: https://www.econbiz.de/10002824920
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Perceived instrumentality and value importance as determinants of attitudes
Sheth, Jagdish N.; Talarzyk, W. Wayne - In: Journal of marketing research : JMR 9 (1972) 1, pp. 6-9
Persistent link: https://www.econbiz.de/10002825024