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Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Goldstein, Daniel G.; Suri, Siddharth; McAfee, Randolph … - In: Journal of marketing research : JMR 51 (2014) 6, pp. 742-752

Persistent link: https://www.econbiz.de/10010471017

Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346

Persistent link: https://www.econbiz.de/10011697391

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

Persistent link: https://www.econbiz.de/10011762818

Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael - In: Journal of marketing research : JMR 54 (2017) 6, pp. 885-900

Persistent link: https://www.econbiz.de/10011784987

Draganska, Michaela; Klapper, Daniel - In: Journal of marketing research : JMR 48 (2011) 4, pp. 653-669

Persistent link: https://www.econbiz.de/10009272402

Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003696846

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

Danaher, Peter J.; Dagger, Tracey S. - In: Journal of marketing research : JMR 50 (2013) 4, pp. 517-534

Persistent link: https://www.econbiz.de/10009786153

Liu, De; Viswanathan, Siva - In: Journal of marketing research : JMR 51 (2014) 5, pp. 609-624

Persistent link: https://www.econbiz.de/10010489700