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~isPartOf:"Journal of marketing research : JMR"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Ökonometrisches Modell"
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Deutschland
Internet marketing
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Ökonometrisches Modell
Advertising
45
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45
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advertising
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Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
127
Discussion paper / Centre for Economic Policy Research
116
NBER working paper series
104
International journal of advertising : the review of marketing communications
95
NBER Working Paper
91
Journal of marketing communications
61
Journal of business research : JBR
60
SpringerLink / Bücher
57
Europäische Hochschulschriften / 5
47
International journal of advertising : the quarterly review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : innovations in planning and applied research
38
Journal of advertising research
37
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
28
Journal of econometrics
27
Journal of promotion management : JPM
27
IMF working papers
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
CESifo working papers
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
Journal of applied econometrics
22
Journal of retailing and consumer services
22
Psychology & marketing
20
Working paper
20
Discussion paper series / IZA
18
Advanced studies in theoretical and applied econometrics : ASTA
17
Applied economics
17
Discussion paper / Tinbergen Institute
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Econometric theory
15
European journal of operational research : EJOR
15
IHS economics series : working paper
15
Mathematical systems in economics
15
Reihe Ökonomie
15
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ECONIS (ZBW)
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1
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
2
The economic and cognitive costs of annoying display advertisements
Goldstein, Daniel G.
;
Suri, Siddharth
;
McAfee, Randolph …
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 742-752
Persistent link: https://www.econbiz.de/10010471017
Saved in:
3
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
4
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
5
A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.
;
Sonnier, Garrett P.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
Saved in:
6
Choice set heterogeneity and the role of
advertising
: an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 653-669
Persistent link: https://www.econbiz.de/10009272402
Saved in:
7
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
8
Which products are best suited to mobile
advertising
? : a field study of mobile display
advertising
effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
9
Comparing the relative effectiveness of
advertising
channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
10
Information asymmetry and hybrid
advertising
Liu, De
;
Viswanathan, Siva
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
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