//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Prices of private label and na...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
68
Consumer behaviour
31
Konsumentenverhalten
31
Preismanagement
30
Pricing strategy
30
Marktforschung
29
Brand
20
Vereinigte Staaten
17
Verbraucher
15
Brand management
14
Markenführung
14
Brand image
9
Einzelhandel
9
Markenimage
9
Market research
9
Retail trade
9
Food
6
Handelsmarke
6
Lebensmittel
6
Marktpsychologie
6
Store brand
6
pricing
6
Einzelhandelspreis
5
Retail price
5
Theorie
5
Theory
5
Behavioral economics
4
Eating habit
4
Ernährungsverhalten
4
Sales promotion
4
Verhaltensökonomik
4
Verkaufsförderung
4
Werbung
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
1987
3
Advertising effects
3
Bundling strategy
3
Ernährung
3
Food consumption
3
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
110
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Case study
1
Fallstudie
1
Language
All
English
62
Undetermined
48
Author
All
Ehrenberg, A. S. C.
5
Gijsbrechts, Els
4
Gielens, Katrijn
3
Sheth, Jagdish N.
3
Aaker, David A.
2
Chintagunta, Pradeep K.
2
Farley, John U.
2
Geyskens, Inge
2
Goodhardt, G. J.
2
Grewal, Dhruv
2
Hamilton, Rebecca W.
2
Heerde, Harald J. van
2
Jacoby, Jacob
2
Jones, J. Morgan
2
Krishna, Aradhna
2
Kumar, V.
2
Lawrence, Raymond J.
2
Shoemaker, Robert W.
2
Srivastava, Joydeep
2
Abraham, Ajay T.
1
Ahearne, Michael J.
1
Ailawadi, Kusum L.
1
Amaldoss, Wilfred
1
Aribarg, Anocha
1
Arora, Neeraj
1
Ascarza, Eva
1
Avery, Jill
1
Baker, Andrew M.
1
Balasubramanian, Sridhar
1
Banerjee, Somak
1
Bass, Frank M.
1
Bawa, Kapil
1
Bayus, Barry L.
1
Belei, Nina
1
Benson, Purnell H.
1
Bettman, James R.
1
Bird, M.
1
Biswas, Abhijit
1
Blattberg, Robert C.
1
Bogart, Leo
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
470
European journal of operational research : EJOR
376
Food policy : economics planning and politics of food and agriculture
368
Journal of revenue and pricing management
344
Journal of retailing and consumer services
336
NBER working paper series
316
International journal of production economics
304
The journal of brand management : an international journal
297
Management science : journal of the Institute for Operations Research and the Management Sciences
286
The journal of product & brand management
261
NBER Working Paper
251
Working paper / National Bureau of Economic Research, Inc.
251
American journal of agricultural economics
237
International journal of industrial organization
224
Economics letters
188
International journal of hospitality management
180
SpringerLink / Bücher
173
International journal of production research
162
Discussion paper / Centre for Economic Policy Research
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
International journal of consumer studies
137
CESifo working papers
133
Transportation research / E : an international journal
132
Journal of food products marketing
125
Manufacturing & service operations management : M & SOM
119
Applied economics
117
Psychology & marketing
116
Operations research
114
Discussion papers / CEPR
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of retailing
103
The journal of industrial economics
103
European journal of marketing : EJM
101
Journal of marketing
96
Production and operations management : an international journal of the Production and Operations Management Society
93
Omega : the international journal of management science
91
Review of industrial organization : RIO
88
The American economic review
87
Marketing letters : a journal of research in marketing
85
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
2
Private label imitation of a national
brand
: implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
3
Estimating
brand
positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
Saved in:
4
Proliferating private-label portfolios : how introducing economy and premium private labels influences
brand
choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
5
Consumption-based cross-
brand
learning : are private labels really private?
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009524186
Saved in:
6
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
7
New products : the antidote to private label growth?
Gielens, Katrijn
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 408-423
Persistent link: https://www.econbiz.de/10009563579
Saved in:
8
How and when alphanumeric
brand
names affect consumer preferences
Gunasti, Kunter
;
Ross, William T.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1177-1192
Persistent link: https://www.econbiz.de/10008796493
Saved in:
9
Healthy choice : the effect of simplified point-of-sale nutritional information on consumer
food
choice behavior
Nikolova, Hristina
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
Saved in:
10
Rejecting responsibility : low physical involvement in obtaining
food
promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->