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Marktforschung
384
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76
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Journal of marketing research : JMR
Journal of business research : JBR
408
The journal of brand management : an international journal
305
Journal of marketing
226
The journal of product & brand management
202
Journal of retailing and consumer services
187
Overseas business reports : OBR
158
Jahrbuch der Absatz- und Verbrauchsforschung
157
SpringerLink / Bücher
141
International journal of market research : JMRS ; the journal of the Market Research Society
129
Journal of advertising research
119
Journal of the Academy of Marketing Science
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
European journal of marketing : EJM
96
Psychology & marketing
92
Qualitative market research : an international journal
92
Journal of retailing
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Marketing : ZFP ; journal of research and management
89
Marketing letters : a journal of research in marketing
86
The Trademark reporter
82
Markenartikel : das Magazin für Markenführung
81
Europäische Hochschulschriften / 5
79
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Journal of marketing management : MM
73
Esomar congress
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of market research
65
Harvard business review : HBR
64
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
64
Business horizons
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Journal of business economics : JBE
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business : B
58
European Journal of Marketing
55
Gabler Edition Wissenschaft
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
European marketing research review
51
Marketing Intelligence & Planning
51
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ECONIS (ZBW)
436
Showing
1
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10
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436
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1
Estimating
brand
positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
Saved in:
2
The effects of a direct mail coupon on
brand
choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
3
"Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics
Leigh, James H.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 418-424
Persistent link: https://www.econbiz.de/10001036426
Saved in:
4
Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
Saved in:
5
Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
Saved in:
6
A structural equations analysis of the impact of price promotions on store performance
Walters, Rockney G.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10001044061
Saved in:
7
Environmental determinants of decision-making uncertainty in marketing channels
Achrol, Ravi S.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10001044062
Saved in:
8
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
Saved in:
9
Flexible regression
Rust, Roland T.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10001040378
Saved in:
10
Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
Saved in:
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