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Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
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"Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics
Leigh, James H. - In: Journal of marketing research : JMR 24 (1987) 4, pp. 418-424
Persistent link: https://www.econbiz.de/10001036426
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Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith - In: Journal of marketing research : JMR 24 (1987) 4, pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
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Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann - In: Journal of marketing research : JMR 24 (1987) 4, pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
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A structural equations analysis of the impact of price promotions on store performance
Walters, Rockney G. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10001044061
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Environmental determinants of decision-making uncertainty in marketing channels
Achrol, Ravi S. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10001044062
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Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
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Flexible regression
Rust, Roland T. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 10-24
Persistent link: https://www.econbiz.de/10001040378
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Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10001040379