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Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi; Zhao, Ying; Helsen, Kristiaan - In: Journal of marketing research : JMR 48 (2011) 2, pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
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The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Bhargave, Rajesh; Mantonakis, Antonia; White, Katherine - In: Journal of marketing research : JMR 53 (2016) 5, pp. 699-711
Persistent link: https://www.econbiz.de/10011600543
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Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 52 (2015) 3, pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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The relationship between perceived and objective price-quality
Lichtenstein, Donald R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann - In: Journal of marketing research : JMR 24 (1987) 4, pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
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The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
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Agendas and consumer choice
Hauser, John R. - In: Journal of marketing research : JMR 23 (1986) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
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Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10001029632