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Journal of marketing research : JMR
SpringerLink / Bücher
449
Journal of revenue and pricing management
338
European journal of operational research : EJOR
336
Management science : journal of the Institute for Operations Research and the Management Sciences
284
NBER working paper series
255
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252
International journal of production economics
234
International journal of industrial organization
216
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211
Economics letters
190
Europäische Hochschulschriften / 5
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148
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142
Industrial marketing management : the international journal for industrial and high-tech firms
131
Springer eBook Collection
131
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122
International journal of production research
117
Operations research
117
CESifo working papers
115
The American economic review
111
Manufacturing & service operations management : M & SOM
110
The journal of industrial economics
109
Transportation research / E : an international journal
109
European journal of marketing : EJM
108
Journal of retailing and consumer services
103
Springer eBook Collection / Business and Economics
99
Discussion papers / CEPR
98
Production and operations management : an international journal of the Production and Operations Management Society
93
Gabler Edition Wissenschaft
86
Journal of the Academy of Marketing Science
82
Omega : the international journal of management science
82
Journal of retailing
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Lehrbuch
77
Energy economics
75
The Rand journal of economics
75
International journal of hospitality management
74
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
74
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1
Generalizability theory : a comprehensive method for assessing and improving the dependability of marketing measures
Rentz, Joseph Ollie
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10001020985
Saved in:
2
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
3
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
4
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
5
The price elasticity of selective demand : a meta-analysis of econometric models of sales
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10001059790
Saved in:
6
A test for clusters
Arnold, Stephen John
- In:
Journal of marketing research : JMR
16
(
1979
)
4
,
pp. 545-551
Persistent link: https://www.econbiz.de/10001905782
Saved in:
7
The effects of merchandising and temporary promotional activities of the sales of fresh fruits and vegetables in supermarkets
Curhan, Ronald C.
- In:
Journal of marketing research : JMR
11
(
1974
)
3
,
pp. 286-294
Persistent link: https://www.econbiz.de/10002039728
Saved in:
8
A model for measuring the influence of promotion on inventory and consumer demand
Brown, Robert G.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10001954303
Saved in:
9
Dynamic forecasts of new product demand using a depht of repeat model
Eskin, Gerald J.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10002125112
Saved in:
10
A computer on-line marketing mix model
Lambin, Jean-Jacques
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 119-126
Persistent link: https://www.econbiz.de/10002399374
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