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Verbraucher
102
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62
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46
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45
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24
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Journal of marketing research : JMR
Journal of advertising research
251
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
144
Journal of marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Jahrbuch der Absatz- und Verbrauchsforschung
104
Journal of promotion management : JPM
82
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82
SpringerLink / Bücher
80
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
Working paper / National Bureau of Economic Research, Inc.
72
Journal of historical research in marketing
70
NBER working paper series
70
Journal of retailing
66
Journal of promotion management : innovations in planning and applied research
64
The American economic review
61
Economics letters
60
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
56
International journal of industrial organization
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
NBER Working Paper
55
Psychology & marketing
54
Journal of current issues and research in advertising : JCIRA
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
51
Health marketing quarterly
49
Esomar congress
47
Markenartikel : das Magazin für Markenführung
47
Journal of current issues and research in advertising
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Business horizons
43
The journal of business : B
42
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ECONIS (ZBW)
163
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163
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1
The cognitive processes mediating acceptance of advertising
Wright, Peter L.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003014555
Saved in:
2
Conditional trend analysis : a model that allows for nonusers
Morrison, Donald G.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 342-346
Persistent link: https://www.econbiz.de/10002506237
Saved in:
3
Estimating the proportion of loyal buyers
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 56-59
Persistent link: https://www.econbiz.de/10002116288
Saved in:
4
An experiment in price generalization and discrimination
Nyström, Harry
;
Tamsons, Hans
;
Thams, Robert
- In:
Journal of marketing research : JMR
12
(
1975
)
2
,
pp. 177-181
Persistent link: https://www.econbiz.de/10002593827
Saved in:
5
Paired comparisons and graph theory
Kernan, Jerome B.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 67-72
Persistent link: https://www.econbiz.de/10002179201
Saved in:
6
An evaluation of the expectancy value model of attitude measurement for physician prescribing behavior
Harrell, Gilbert D.
;
Bennett, Peter D.
- In:
Journal of marketing research : JMR
11
(
1974
)
3
,
pp. 269-278
Persistent link: https://www.econbiz.de/10002205600
Saved in:
7
Bias in multiple discriminant analysis
Frank, Ronald E.
;
Massy, William F.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 250-258
Persistent link: https://www.econbiz.de/10002209555
Saved in:
8
A segmentation research design using consumer panel data
Frank, Ronald E.
;
Strain, Charles E.
- In:
Journal of marketing research : JMR
9
(
1972
)
4
,
pp. 385-390
Persistent link: https://www.econbiz.de/10002209973
Saved in:
9
Personality and consumer behavior : a review
Kassarjian, Harold H.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 409-418
Persistent link: https://www.econbiz.de/10002170836
Saved in:
10
Consumer flavor preference factors in food product design
Eastlack jr., J. O.
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10002087748
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