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Wright, Peter L. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 53-62

Persistent link: https://www.econbiz.de/10003014555

Morrison, Donald G. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 342-346

Persistent link: https://www.econbiz.de/10002506237

Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 1 (1964) 1, pp. 56-59

Persistent link: https://www.econbiz.de/10002116288

Nyström, Harry; Tamsons, Hans; Thams, Robert - In: Journal of marketing research : JMR 12 (1975) 2, pp. 177-181

Persistent link: https://www.econbiz.de/10002593827

Kernan, Jerome B. - In: Journal of marketing research : JMR 4 (1967) 1, pp. 67-72

Persistent link: https://www.econbiz.de/10002179201

Harrell, Gilbert D.; Bennett, Peter D. - In: Journal of marketing research : JMR 11 (1974) 3, pp. 269-278

Persistent link: https://www.econbiz.de/10002205600

Frank, Ronald E.; Massy, William F.; Morrison, Donald G. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 250-258

Persistent link: https://www.econbiz.de/10002209555

Frank, Ronald E.; Strain, Charles E. - In: Journal of marketing research : JMR 9 (1972) 4, pp. 385-390

Persistent link: https://www.econbiz.de/10002209973

Kassarjian, Harold H. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 409-418

Persistent link: https://www.econbiz.de/10002170836

Eastlack jr., J. O. - In: Journal of marketing research : JMR 1 (1964) 1, pp. 38-42

Persistent link: https://www.econbiz.de/10002087748