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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
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The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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Incorporating context effects into a choice model
Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Journal of marketing research : JMR 48 (2011) 4, pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
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Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
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Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - In: Journal of marketing research : JMR 50 (2013) 5, pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
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A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne - In: Journal of marketing research : JMR 24 (1987) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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Extracting summary piles from sorting task data
Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne - In: Journal of marketing research : JMR 54 (2017) 3, pp. 398-414
Persistent link: https://www.econbiz.de/10011697438
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Analyzing Constant-Sum Multiple Criterion Data: A Segment-level Approach
DeSarbo, Wayne S.; Ramaswamy, Venkatram; Chatterjee, Rabikar - In: Journal of marketing research : JMR 32 (1995) 2, pp. 222-232
Persistent link: https://www.econbiz.de/10006683072
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Reservation price as a range: an incentive-compatible measurement approach
Wang, Tuo; Venkatesh, R.; Chatterjee, Rabikar - In: Journal of marketing research : JMR 44 (2007) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10003486892