//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Incorporating context effects...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Bayes-Statistik
3
Bayesian inference
3
Market segmentation
3
Marktsegmentierung
3
Cluster analysis
2
Clusteranalyse
2
Market research
2
Marktforschung
2
Theorie
2
Theory
2
Advertising
1
Advertising effects
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Bayesian regression models
1
Behavioral economics
1
Customer satisfaction
1
Dienstleistungsqualität
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Fertigungsprogramm
1
Film industry
1
Filmwirtschaft
1
Forschung
1
Internet marketing
1
Kundenzufriedenheit
1
Market share
1
Marketing
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktanteil
1
Master production schedule
1
Meta-Analyse
1
Meta-analysis
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
Undetermined
11
English
10
Author
All
Chatterjee, Rabikar
7
DeSarbo, Wayne S.
6
DeSarbo, Wayne
5
Bijmolt, Tammo H. A.
3
Ramaswamy, Venkatram
3
Blanchard, Simon J.
2
Cohen, Steven H.
2
Fong, Duncan K. H.
2
Grewal, Rajdeep
2
Kim, Sunghoon
2
Scott, Crystal J.
2
Venkatesh, R.
2
Wang, Tuo
2
Aloise, Daniel
1
Broekhuizen, Thijs L. J.
1
Delre, Sebastiano A.
1
Desarbo, Wayne S.
1
Eliashberg, Jehoshua
1
Gatignon, Hubert A.
1
Gopalakrishna, Srinath
1
Heerde, Harald J. van
1
Hoffman, Donna L.
1
Hofstede, Frenkel Ter
1
Jedidi, Kamel
1
Kamakura, Wagner A.
1
Kohli, Rajeev
1
Lodish, Leonard M.
1
Rangaswamy, Arvind
1
Rooderkerk, Robert P.
1
Rosario, Ana Babić
1
Sinha, Indrajit
1
Smith, Timothy M.
1
Sotgiu, Francesca
1
Valck, Kristine de
1
Wedel, Michel
1
Wu, Jianan
1
Young, Martin R.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Psychometrika
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of modelling in management
15
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of Classification
11
Marketing Science
10
Marketing letters : a journal of research in marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of Modelling in Management
8
Management Science
8
Journal of business research : JBR
7
Marketing Letters
7
Strategic management journal
7
Discussion paper / Center for Economic Research, Tilburg University
6
MSI reports : working paper series
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
5
Fundamentals of marketing research ; Vol. 6
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Business Economics Working Papers
3
International series in quantitative marketing
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
SOM research reports
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Computational Statistics & Data Analysis
2
Customer engagement marketing
2
Decision sciences : DS
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Interfaces : the INFORMS journal on the practice of operations research
2
International Series in Quantitative Marketing
2
Journal of Econometrics
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
2
more ...
less ...
Source
All
OLC EcoSci
11
ECONIS (ZBW)
10
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
2
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
3
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
Saved in:
4
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Saved in:
5
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Saved in:
6
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
7
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
Saved in:
8
Extracting summary piles from sorting task data
Blanchard, Simon J.
;
Aloise, Daniel
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 398-414
Persistent link: https://www.econbiz.de/10011697438
Saved in:
9
Analyzing Constant-Sum Multiple Criterion Data: A Segment-level Approach
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Chatterjee, Rabikar
- In:
Journal of marketing research : JMR
32
(
1995
)
2
,
pp. 222-232
Persistent link: https://www.econbiz.de/10006683072
Saved in:
10
Reservation price as a range: an incentive-compatible measurement approach
Wang, Tuo
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10003486892
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->