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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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"There ain’t no such thing as a free lunch" : consumers’ reactions to pseudo-free offers
Dallas, Steven K.; Morwitz, Vicki G. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 900-915
Persistent link: https://www.econbiz.de/10011971275
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The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10003810255
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Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
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Pleasure as a substitute for size : how multisensory imagery can make people happier with smaller food portions
Cornil, Yann; Chandon, Pierre - In: Journal of marketing research : JMR 53 (2016) 5, pp. 847-864
Persistent link: https://www.econbiz.de/10011600591
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Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre; Ordabayeva, Nailya - In: Journal of marketing research : JMR 46 (2009) 6, pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
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Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca - In: Journal of marketing research : JMR 40 (2003) 3, pp. 310-320
Persistent link: https://www.econbiz.de/10006649604
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The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David; Czellar, Sandor; Spangenberg, Eric - In: Journal of marketing research : JMR 46 (2009) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
Sprott, David; Czellar, Sandor; Spangenberg, Eric - In: Journal of marketing research : JMR 46 (2009) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10008165062
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The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10008165063