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Werbung
62
Advertising
45
Advertising effects
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18
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Journal of marketing research : JMR
Journal of advertising research
239
International journal of advertising : the review of marketing communications
210
Journal of advertising
189
International journal of advertising : the quarterly review of marketing communications
184
Journal of business research : JBR
178
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
146
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
95
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
Working paper / National Bureau of Economic Research, Inc.
82
SpringerLink / Bücher
78
Journal of marketing
77
European journal of operational research : EJOR
76
NBER Working Paper
73
Journal of historical research in marketing
70
European journal of marketing : EJM
69
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
58
Journal of business ethics : JOBE
55
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
CESifo working papers
50
Health marketing quarterly
50
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
45
Working paper
45
Applied economics
39
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
The American economic review
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
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ECONIS (ZBW)
66
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1
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
2
The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Otterbring, Tobias
;
Ringler, Christine
;
Sirianni, Nancy J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10011819656
Saved in:
3
Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
4
Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
Saved in:
5
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
6
Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna
;
Zhu, Rui Juliet
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
Saved in:
7
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
8
The braggart's dilemma : on the social rewards and penalties of advertising prosocial behavior
Berman, Jonathan Z.
;
Levine, Emma E.
;
Barasch, Alixandra
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10010526403
Saved in:
9
The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
Saved in:
10
Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great
Xiong, Guiyang
;
Bharadwaj, Sundar
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 706-724
Persistent link: https://www.econbiz.de/10010233182
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