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Adoption of new and really new products: the effects of self-regulation systems and risk salience
Herzenstein, Michal; Posavac, Steven S.; Brakus, J. Joško - In: Journal of marketing research : JMR 44 (2007) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10003486916
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Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep; Zhou, Rongrong - In: Journal of marketing research : JMR 44 (2007) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
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Transfer-appropriate processing, response fluency, and the mere measurement effect
Janiszewski, Chris A.; Chandon, Elise - In: Journal of marketing research : JMR 44 (2007) 2, pp. 309-323
Persistent link: https://www.econbiz.de/10003486948
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Just give me another chance: the strategies for brand recovery from a bad first impression
Muthukrishnan, A. V.; Chattopadhyay, Amitava - In: Journal of marketing research : JMR 44 (2007) 2, pp. 334-345
Persistent link: https://www.econbiz.de/10003486955
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How important are brands? : a cross-category, cross-country study
Fischer, Marc; Völckner, Franziska; Sattler, Henrik - In: Journal of marketing research : JMR 47 (2010) 5, pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
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The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho; Yoon, Song-oh; Lichtenstein, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
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An assessment of chronic regulatory focus measures
Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 967-982
Persistent link: https://www.econbiz.de/10008666345
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The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.; Rucker, Derek D. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
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Power distance belief and impulsive buying
Zhang, Yinlong; Winterich, Karen Page; Mittal, Vikas - In: Journal of marketing research : JMR 47 (2010) 5, pp. 945-954
Persistent link: https://www.econbiz.de/10008666356