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Sotgiu, Francesca; Gielens, Katrijn - In: Journal of marketing research : JMR 52 (2015) 6, pp. 784-800

Persistent link: https://www.econbiz.de/10011421698

Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346

Persistent link: https://www.econbiz.de/10011697391

Lichtenstein, Donald R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 429-443

Persistent link: https://www.econbiz.de/10001075765

Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207

Persistent link: https://www.econbiz.de/10001036286

Cameron, Trudy Ann - In: Journal of marketing research : JMR 24 (1987) 4, pp. 389-395

Persistent link: https://www.econbiz.de/10001036430

Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376

Persistent link: https://www.econbiz.de/10001036473

Hauser, John R. - In: Journal of marketing research : JMR 23 (1986) 3, pp. 199-212

Persistent link: https://www.econbiz.de/10001011975

Cadotte, Ernest R. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 305-314

Persistent link: https://www.econbiz.de/10001029632

Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10001051617

Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300

Persistent link: https://www.econbiz.de/10001054424