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The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
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Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
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Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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The face of need : facial emotion expression on charity advertisements
Small, Deborah A.; Verrochi, Nicole M. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 777-787
Persistent link: https://www.econbiz.de/10003927138
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The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.; Bonfrer, Andre; Dhar, Sanjay - In: Journal of marketing research : JMR 45 (2008) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
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The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi; Pechmann, Cornelia - In: Journal of marketing research : JMR 44 (2007) 4, pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
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The competitive implications of relevant-set response analysis
Hauser, John R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 391-405
Persistent link: https://www.econbiz.de/10001075766
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The relationship between advertising and product quality over the product life cycle : a contingency theory
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 64-71
Persistent link: https://www.econbiz.de/10001044060
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The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
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Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin - In: Journal of marketing research : JMR 25 (1988) 3, pp. 242-252
Persistent link: https://www.econbiz.de/10001054428