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Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Cover Image
Decomposition of the Sales Impact of Promotion-Induced Stockpiling
Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10007751280
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How important are brands? : a cross-category, cross-country study
Fischer, Marc; Völckner, Franziska; Sattler, Henrik - In: Journal of marketing research : JMR 47 (2010) 5, pp. 823-839
Persistent link: https://www.econbiz.de/10008665409