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Kumar, V.
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Journal of marketing research : JMR
Journal of marketing
40
Journal of retailing
24
Journal of the Academy of Marketing Science
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of forecasting
11
Legends in marketing
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Production and Operations Management
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of business research : JBR
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MSI reports : working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
International Journal of Forecasting
7
Harvard business review : HBR
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
Harvard-Business-Manager : das Wissen der Besten
5
MIT sloan management review
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Homo oeconomicus
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Review of marketing research
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SpringerLink / Bücher
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Handbook of research on customer equity in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of world business : JWB
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Total quality management & business excellence
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Benchmarking : an international journal
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European Journal of Operational Research
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European journal of operational research : EJOR
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Faculty & research / Insead : working paper series
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German working papers in law and economics
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IEG working paper
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International Marketing Review
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International journal of production research
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International journal of productivity and quality management : IJPQM
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Journal of World Business
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Journal of creating value
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Journal of global operations and strategic sourcing
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ECONIS (ZBW)
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1
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
2
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
3
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
4
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
5
Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.
;
Sharma, Amalesh
;
Chakravarty, Anindita
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
Saved in:
6
Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang
;
Kumar, V.
;
Goreczny, Ashley
;
Maurer, Todd
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
Saved in:
7
Dynamically managing a profitable email marketing program
Zhang, Xi Alan
;
Kumar, V.
;
Cosguner, Koray
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011784969
Saved in:
8
Analyzing client profitability across diffusion segments for a continuous innovation
Sood, Ashish
;
Kumar, V.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 932-951
Persistent link: https://www.econbiz.de/10011784995
Saved in:
9
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
10
Are you back for good or still shopping around? : investigating customers’ repeat churn behavior
Kumar, V.
;
Leszkiewicz, Agata
;
Herbst, Angeliki
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011844998
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