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The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian; Hahn, Alexander; Bornemann, Torsten; … - In: Journal of marketing research : JMR 51 (2014) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
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What drives key informant accuracy?
Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009580796
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Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming; Homburg, Christian; Wieseke, Jan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
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What Drives Key Informant Accuracy?
Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-594
Persistent link: https://www.econbiz.de/10009997977
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A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Homburg, Christian; Pflesser, Christian - In: Journal of marketing research : JMR 37 (2000) 4, pp. 449-462
Persistent link: https://www.econbiz.de/10006660805