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Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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Effects of social and temporal distance on consumers' responses to peer recommendations
Zhao, Min; Xie, Jinhong - In: Journal of marketing research : JMR 48 (2011) 3, pp. 486-496
Persistent link: https://www.econbiz.de/10009161360
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Online social interactions : a natural experiment on word of mouth versus observational learning
Chen, Yubo; Wang, Qi; Xie, Jinhong - In: Journal of marketing research : JMR 48 (2011) 2, pp. 238-254
Persistent link: https://www.econbiz.de/10008988453
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Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations
Zhao, Min; Xie, Jinhong - In: Journal of marketing research : JMR 48 (2011) 3, pp. 486-497
Persistent link: https://www.econbiz.de/10009966636
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Kalman Filter Estimation of New Product Diffusion Models
Xie, Jinhong; Song, X.Michael; Sirbu, Marvin; Wang, Qiong - In: Journal of marketing research : JMR 34 (1997) 3, pp. 378-393
Persistent link: https://www.econbiz.de/10006673515
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The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Chakravarti, Amitav; Xie, Jinhong - In: Journal of marketing research : JMR 43 (2006) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10006640224
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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Seasonal Marketing and Timing New Product Introductions
Radas, Sonja; Shugan, Steven M. - In: Journal of marketing research : JMR 35 (1998) 3, pp. 296-315
Persistent link: https://www.econbiz.de/10006669540
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Branded Variants: A Retail Perspective
Bergen, Mark; Dutta, Shantanu; Shugan, Steven M. - In: Journal of marketing research : JMR 33 (1996) 1, pp. 9-19
Persistent link: https://www.econbiz.de/10006677297
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Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets"
Ratchford, Brian T.; Shugan, Steven M.; Reibstein, David J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10008226433