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When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
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Interrupted consumption : disrupting adaptation to hedonic experiences
Nelson, Leif D.; Meyvis, Tom - In: Journal of marketing research : JMR 45 (2008) 6, pp. 654-664
Persistent link: https://www.econbiz.de/10003793627
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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Kramer, Thomas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10003486908
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Adaptive self-explication of multiattribute preferences
Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
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Unstructured direct elicitation of decision rules
Ding, Min; Hauser, John R.; Dong, Songting; Dzyabura, Daria - In: Journal of marketing research : JMR 48 (2011) 1, pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
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When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma; Zhu, Meng; Kalra, Ajay - In: Journal of marketing research : JMR 48 (2011) 1, pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
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Choice construction versus preference construction : the instability of preferences learned in context
Amir, On; Levav, Jonathan - In: Journal of marketing research : JMR 45 (2008) 2, pp. 145-158
Persistent link: https://www.econbiz.de/10003707174
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Preference fluency in choice
Novemsky, Nathan; Dhar, Ravi; Schwarz, Norbert; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
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Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing research : JMR 44 (2007) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10003569776