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Shaping customer satisfaction through self-awareness cues
Pham, Michel T.; Goukens, Caroline; Lehmann, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 920-932
Persistent link: https://www.econbiz.de/10008666367
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Relaxation increases monetary valuations
Pham, Michel T.; Hung, Iris W.; Gorn, Gerald J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 814-826
Persistent link: https://www.econbiz.de/10009348952
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Search and Alignment in Judgment Revision: Implications for Brand Positioning
Pham, Michel Tuan; Muthukrishnan, A.V. - In: Journal of marketing research : JMR 39 (2002) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10006655469
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Relatedness, Prominence, and Constructive Sponsor Identification
Venkataramani Johar, Gita; Tuan Pham, Michel - In: Journal of marketing research : JMR 36 (1999) 3, pp. 299-312
Persistent link: https://www.econbiz.de/10006665772