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What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.; Heerde, Harald J. van; … - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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Quantifying under- and overreporting in surveys through a dual-questioning-technique design
Jong, Martijn G. de; Fox, Jean-Paul; Steenkamp, … - In: Journal of marketing research : JMR 52 (2015) 6, pp. 737-753
Persistent link: https://www.econbiz.de/10011421677
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Stability and change in consumer traits : evidence from a 12-year longitudinal study, 2002 - 2013
Steenkamp, Jan-Benedict E. M.; Maydeu-Olivares, Albert - In: Journal of marketing research : JMR 52 (2015) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10011292919
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Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui - In: Journal of marketing research : JMR 55 (2018) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
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Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn; Van de Gucht, Linda M.; Steenkamp, … - In: Journal of marketing research : JMR 45 (2008) 5, pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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Price and advertising effectiveness over the business cycle
Heerde, Harald J. van; Gijsenberg, Maarten J.; Dekimpe, … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
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Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003696876