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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,938
NBER working paper series
783
International journal of consumer studies
774
International journal of hospitality management
729
Psychology & marketing
667
Working paper / National Bureau of Economic Research, Inc.
659
NBER Working Paper
593
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Discussion paper series / IZA
460
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
394
SpringerLink / Bücher
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
The journal of brand management : an international journal
350
European journal of marketing : EJM
348
Journal of business ethics : JOBE
344
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Economics of education review
333
Journal of travel and tourism marketing
330
Cogent business & management
325
Journal of international consumer marketing
323
Journal of marketing management : MM
317
Tourism management : research, policies, practice
311
Journal of retailing
303
Journal of marketing communications
298
Marketing letters : a journal of research in marketing
297
Journal of education for business
295
IZA Discussion Paper
294
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
Journal of economic psychology : research in economic psychology and behavioral economics
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of consumer behaviour : an international research review
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
289
Journal of marketing
282
Technological forecasting & social change : an international journal
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
345
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1
The dishonesty of honest people : a theory of self-concept maintenance
Mažar, Nina
;
Amir, On
;
Ariely, Dan
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 633-644
Persistent link: https://www.econbiz.de/10003793624
Saved in:
2
Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de
;
Pieters, Rik
;
Fox, Jean-Paul
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
Saved in:
3
Conditional projection : how own evaluations influence beliefs about others whose choices are known
Orhun, A. Yeşim
;
Urminsky, Oleg
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 111-124
Persistent link: https://www.econbiz.de/10009715244
Saved in:
4
The relationship between perceived and objective price-quality
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
Saved in:
5
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Saved in:
6
Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
Saved in:
7
The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
8
Agendas and consumer choice
Hauser, John R.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
Saved in:
9
Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
Saved in:
10
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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