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The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie; Breugelmans, Els - In: Journal of marketing research : JMR 49 (2012) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
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The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
Zhang, Jie; Breugelmans, Els - In: Journal of marketing research : JMR 49 (2012) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10009830383
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Searching in choice mode : consumer decision processes in product search with recommendations
Dellaert, Benedict G. C.; Häubl, Gerald - In: Journal of marketing research : JMR 49 (2012) 2, pp. 277-288
Persistent link: https://www.econbiz.de/10009524175
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Complexity effects in choice experiment-based models
Dellaert, Benedict G. C.; Donkers, Bas; Soest, Arthur van - In: Journal of marketing research : JMR 49 (2012) 3, pp. 424-434
Persistent link: https://www.econbiz.de/10009563576