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Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
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A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
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PIE : a holistic preference concept and measurement model
Kim, Hye-jin; Park, Young-hoon; Bradlow, Eric T.; Ding, Min - In: Journal of marketing research : JMR 51 (2014) 3, pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
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A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev - In: Journal of marketing research : JMR 25 (1988) 2, pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin; Musalem, Andrés; Huber, Joel - In: Journal of marketing research : JMR 53 (2016) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
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Tipping the scale : the role of discriminability in conjoint analysis
Aribarg, Anocha; Burson, Katherine A.; Larrick, Richard P. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 279-292
Persistent link: https://www.econbiz.de/10011697363
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Efficient design and analysis for a selective choice process
Henderson, Ty; Liu, Qing - In: Journal of marketing research : JMR 54 (2017) 3, pp. 430-446
Persistent link: https://www.econbiz.de/10011697457
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Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574
Persistent link: https://www.econbiz.de/10003770576