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Can offline stores drive online sales?
Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin; Brandi, Wesley - In: Journal of marketing research : JMR 52 (2015) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
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Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad; Lambrecht, Anja; Bertini, Marco - In: Journal of marketing research : JMR 55 (2018) 6, pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
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The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Bhargave, Rajesh; Mantonakis, Antonia; White, Katherine - In: Journal of marketing research : JMR 53 (2016) 5, pp. 699-711
Persistent link: https://www.econbiz.de/10011600543
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Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang; Kannan, P. K. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
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A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak; Rao, Vithala R. - In: Journal of marketing research : JMR 49 (2012) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
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Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke; Verstraeten, Julie; Geuens, Maggie; Van … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua - In: Journal of marketing research : JMR 25 (1988) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10001054425