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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,394
Journal of retailing and consumer services
2,007
SpringerLink / Bücher
894
European Journal of Marketing
818
International journal of hospitality management
798
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788
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735
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477
Journal of Consumer Marketing
468
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445
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430
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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Tourism management : research, policies, practice
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Journal of marketing
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The journal of brand management : an international journal
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Journal of travel and tourism marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
368
Marketing Intelligence & Planning
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
Journal of marketing communications
356
Cogent business & management
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international consumer marketing
334
Journal of business ethics : JOBE
332
Springer eBook Collection
331
Journal of retailing
324
Marketing letters : a journal of research in marketing
324
International journal of contemporary hospitality management
308
Journal of consumer behaviour : an international research review
306
Journal of fashion marketing and management
306
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ECONIS (ZBW)
395
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395
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1
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
2
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
3
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
4
Does "liking" lead to loving? : the impact of joining a brand’s social network on
marketing
outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
5
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
6
The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.
;
Galak, Jeff
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
Saved in:
7
Tweeting as a
marketing
tool : a field experiment in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
;
Jiang, Xuping
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
Saved in:
8
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
9
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
10
What are likes worth? : a Facebook page field experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
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