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Planning and estimation in advertising
Doyle, Peter; Fenwick, Ian - In: Journal of marketing research : JMR 12 (1975) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10002086620
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The design of advertising experiments using statistical decision theory
Blattberg, Robert C. - In: Journal of marketing research : JMR 16 (1979) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10001920452
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Increase in sales due to in-store display
Chevalier, Michel - In: Journal of marketing research : JMR 12 (1975) 4, pp. 426-431
Persistent link: https://www.econbiz.de/10001994419
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A simultaneous equation regression study of advertising and sales of cigarettes
Bass, Frank M. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 291-300
Persistent link: https://www.econbiz.de/10001879493
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Testing distributed lag models of advertising effect
Bass, Frank M.; Clarke, Darral G. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 298-308
Persistent link: https://www.econbiz.de/10001879522
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Multivariate analysis of sales responses of competing brands to advertising
Becwith, Neil E. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 168-176
Persistent link: https://www.econbiz.de/10001888564
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Testing alternative econometric models on the existence of advertising threshold effect
Bemmaor, Albert C. - In: Journal of marketing research : JMR 21 (1984) 3, pp. 298-308
Persistent link: https://www.econbiz.de/10001894816
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Advertising effectiveness and risk in the consumer decision process
Barach, Jeffrey A. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 314-320
Persistent link: https://www.econbiz.de/10001865988
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Predicting short-term changes in market share as a function of advertising strategy
Buzzell, Robert D. - In: Journal of marketing research : JMR 1 (1964) 3, pp. 27-31
Persistent link: https://www.econbiz.de/10001967449
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The effects of repetition of refutational and supportive advertising appeals
Sawyer, Alan G. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10002739506