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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,309
Journal of retailing and consumer services
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International journal of hospitality management
797
International journal of consumer studies
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NBER working paper series
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Technological forecasting & social change : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
417
The journal of product & brand management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of travel and tourism marketing
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The journal of brand management : an international journal
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European journal of marketing : EJM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing management : MM
371
Journal of marketing communications
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Cogent business & management
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Journal of marketing
342
Journal of international consumer marketing
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Telecommunications policy : the international journal of digital economy, data sciences and new media
329
Journal of retailing
322
Journal of business ethics : JOBE
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CESifo working papers
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Marketing letters : a journal of research in marketing
313
Information systems research : ISR
306
International journal of contemporary hospitality management
306
Journal of consumer behaviour : an international research review
304
Journal of fashion marketing and management
303
International journal of internet marketing and advertising : IJIMA
302
International journal of retail & distribution management
300
Journal of advertising research
298
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ECONIS (ZBW)
385
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1
Internet
versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
2
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
3
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
4
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
5
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
6
Selective reporting of factual content by commercial media
Zhu, Yi
;
Dukes, Anthony
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10010526406
Saved in:
7
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
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8
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
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9
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
10
What are likes worth? : a Facebook page field experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
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