//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Comparing reservation channels...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
343
Konsumentenverhalten
343
Market research
67
Marktforschung
67
Experiment
41
Advertising effects
39
Werbewirkung
39
Präferenztheorie
37
Theory of preferences
37
Brand management
32
Markenführung
32
Brand image
30
Markenimage
30
Theorie
28
Theory
28
Distribution channel
27
Vertriebsweg
27
Emotion
26
Internet marketing
24
Online-Marketing
24
Cognition
21
Kognition
21
Perception
20
Wahrnehmung
20
Beziehungsmarketing
19
Relationship marketing
19
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Advertising
17
Decision
17
Entscheidung
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
16
USA
16
United States
16
Viral marketing
15
Virales Marketing
15
Brand
14
Markenartikel
14
more ...
less ...
Online availability
All
Undetermined
91
Type of publication
All
Article
366
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
367
Aufsatz in Zeitschrift
367
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
367
Author
All
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Wedel, Michel
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hamilton, Rebecca W.
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Chen, Xinlei
3
Cutright, Keisha M.
3
Eliashberg, Jehoshua
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
2,106
Journal of retailing and consumer services
1,997
International journal of hospitality management
1,477
Tourism management : research, policies, practice
1,450
Tourism economics : the business and finance of tourism and recreation
1,036
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
819
International journal of consumer studies
766
Tourism management perspectives : TMP
675
Psychology & marketing
666
Journal of travel and tourism marketing
641
International journal of contemporary hospitality management
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
542
Tourism analysis : an interdisciplinary tourism & hospitality journal
464
Working paper / National Bureau of Economic Research, Inc.
455
SpringerLink / Bücher
451
Journal of hospitality marketing & management
424
Asia Pacific journal of marketing and logistics
417
NBER Working Paper
409
The journal of product & brand management
397
Management science : journal of the Institute for Operations Research and the Management Sciences
390
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
378
European journal of marketing : EJM
365
The journal of brand management : an international journal
351
Journal of retailing
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
Cogent business & management
330
Journal of international consumer marketing
322
Journal of marketing management : MM
317
Marketing letters : a journal of research in marketing
312
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of marketing communications
301
The service industries journal
301
Journal of marketing
296
Journal of fashion marketing and management
293
Technological forecasting & social change : an international journal
291
more ...
less ...
Source
All
ECONIS (ZBW)
367
Showing
1
-
10
of
367
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
2
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
3
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
4
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
5
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
6
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
7
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
8
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
9
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
10
The rise of the sharing economy : estimating the impact of Airbnb on the hotel industry
Zervas, Georgios
;
Proserpio, Davide
;
Byers, John W.
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 687-705
Persistent link: https://www.econbiz.de/10011762820
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->