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Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui - In: Journal of marketing research : JMR 55 (2018) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
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Paying with money or effort : pricing when customers anticipate hassle
Lambrecht, Anja; Tucker, Catherine - In: Journal of marketing research : JMR 49 (2012) 1, pp. 66-82
Persistent link: https://www.econbiz.de/10009507246
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When disfluency signals competence : the effect of processing difficulty on perceptions of service agents
Thompson, Debora V.; Ince, Elise Chandon - In: Journal of marketing research : JMR 50 (2013) 2, pp. 228-240
Persistent link: https://www.econbiz.de/10009737774
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Personal relevance and mental simulation amplify the duration framing effect
Ülkümen, Gülden; Thomas, Manoj - In: Journal of marketing research : JMR 50 (2013) 2, pp. 194-206
Persistent link: https://www.econbiz.de/10009737782
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Spillover effects of mission activities on revenues in nonprofit health care : the case of Aravind Eye Hospitals, India
Gupta, Sachin; Palsule-Desai, Omkar D.; Gnanasekaran, C.; … - In: Journal of marketing research : JMR 55 (2018) 6, pp. 884-899
Persistent link: https://www.econbiz.de/10011971272
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Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
Marinova, Detelina; Singh, Sunil K.; Singh, Jagdip - In: Journal of marketing research : JMR 55 (2018) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10011844990
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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The diffusion of services
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 46 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003827934
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Strengthening customer loyalty through intimacy and passion : roles of customer-firm affection and customer-staff relationships in services
Yim, Chi-kin; Tse, David K.; Chan, Kimmy Wa - In: Journal of marketing research : JMR 45 (2008) 6, pp. 741-756
Persistent link: https://www.econbiz.de/10003794574
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Buyer monitoring : a means to insure personalized service
Kwortnik, Robert J.; Lynn, W. Michael; Ross, William T. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 573-583
Persistent link: https://www.econbiz.de/10003896155