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Conditional projection : how own evaluations influence beliefs about others whose choices are known
Orhun, A. Yeşim; Urminsky, Oleg - In: Journal of marketing research : JMR 50 (2013) 1, pp. 111-124
Persistent link: https://www.econbiz.de/10009715244
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The dishonesty of honest people : a theory of self-concept maintenance
Mažar, Nina; Amir, On; Ariely, Dan - In: Journal of marketing research : JMR 45 (2008) 6, pp. 633-644
Persistent link: https://www.econbiz.de/10003793624
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Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de; Pieters, Rik; Fox, Jean-Paul - In: Journal of marketing research : JMR 47 (2010) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan; Evangelidis, Ioannis; Aaker, Jennifer - In: Journal of marketing research : JMR 52 (2015) 3, pp. 394-406
Persistent link: https://www.econbiz.de/10011292875
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant; Moore, Sarah G.; McFerran, Brent - In: Journal of marketing research : JMR 55 (2018) 4, pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
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Beating the market : the allure of unintended value
Sela, Aner; Simonson, Itamar; Kivetz, Ran - In: Journal of marketing research : JMR 50 (2013) 6, pp. 691-705
Persistent link: https://www.econbiz.de/10010233190