Narrow search
Showing 1 - 5 of 5
Cover Image
How attribute quantity influences option choice
Sela, Aner; Berger, Jonah - In: Journal of marketing research : JMR 49 (2012) 6, pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
Cover Image
Beating the market : the allure of unintended value
Sela, Aner; Simonson, Itamar; Kivetz, Ran - In: Journal of marketing research : JMR 50 (2013) 6, pp. 691-705
Persistent link: https://www.econbiz.de/10010233190
Cover Image
How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Cover Image
Comparison neglect in upgrade decisions
Sela, Aner; LeBoeuf, Robyn A. - In: Journal of marketing research : JMR 54 (2017) 4, pp. 556-571
Persistent link: https://www.econbiz.de/10011743682
Cover Image
How Attribute Quantity Influences Option Choice
Sela, Aner; Berger, Jonah - In: Journal of marketing research : JMR 49 (2012) 6, pp. 942-953
Persistent link: https://www.econbiz.de/10010051940