Similar Search Results

Zervas, Georgios; Proserpio, Davide; Byers, John W. - In: Journal of marketing research : JMR 54 (2017) 5, pp. 687-705

Persistent link: https://www.econbiz.de/10011762820

Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214

Persistent link: https://www.econbiz.de/10003965457

Brown, Alexander L.; Lahey, Joanna - In: Journal of marketing research : JMR 52 (2015) 6, pp. 768-783

Persistent link: https://www.econbiz.de/10011421697

Choi, Jinhee; Fishbach, Ayelet - In: Journal of marketing research : JMR 48 (2011) 3, pp. 544-554

Persistent link: https://www.econbiz.de/10009161351

Maeng, Ahreum; Tanner, Robin J.; Soman, Dilip - In: Journal of marketing research : JMR 50 (2013) 6, pp. 739-752

Persistent link: https://www.econbiz.de/10010381160

Nowlis, Stephen M.; Dhar, Ravi; Simonson, Itamar - In: Journal of marketing research : JMR 47 (2010) 4, pp. 725-737

Persistent link: https://www.econbiz.de/10009235357

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1001-1018

Persistent link: https://www.econbiz.de/10011648431

Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey K. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1034-1049

Persistent link: https://www.econbiz.de/10011648438

Chen, Xinlei; John, George; Hays, Julie M.; Hill, Arthur V. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 584-596

Persistent link: https://www.econbiz.de/10003896183

Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 96-110

Persistent link: https://www.econbiz.de/10011650436