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Individual differences in brand schematicity
Puligadda, Sanjay; Ross, William T.; Grewal, Rajdeep - In: Journal of marketing research : JMR 49 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
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A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun; Malhotra, Naresh K.; Kim, Youngchan; … - In: Journal of marketing research : JMR 47 (2010) 4, pp. 699-712
Persistent link: https://www.econbiz.de/10009235359
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Buffering and amplifying effects of relationship commitment in business-to-business relationships
Ganesan, Shankar; Brown, Steven P.; Mariadoss, Babu John; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 361-373
Persistent link: https://www.econbiz.de/10003965486
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Are consumers too trusting? : the effects of relationships with expert advisers
Schwartz, Janet; Luce, Mary Frances; Ariely, Dan - In: Journal of marketing research : JMR 48 (2011), pp. 163-174
Persistent link: https://www.econbiz.de/10009389947
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Is firm trust essential in a trusted environment? : how trust in the business context influences customers
Grayson, Kent; Johnson, Devon; Chen, Der-Fa Robert - In: Journal of marketing research : JMR 45 (2008) 2, pp. 241-256
Persistent link: https://www.econbiz.de/10003713041
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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.; Kim, Molan; Smith, Keith Marion - In: Journal of marketing research : JMR 53 (2016) 2, pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
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Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart; Keiningham, Timothy; Aksoy, Lerzan; … - In: Journal of marketing research : JMR 53 (2016) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553