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Ethically deployed defaults : transparency and consumer protection through disclosure and preference articulation
Steffel, Mary; Williams, Elanor F.; Pogacar, Ruth - In: Journal of marketing research : JMR 53 (2016) 5, pp. 865-880
Persistent link: https://www.econbiz.de/10011600594
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Ethical decisions and response mode compatibility : weighting of ehtical attributes in consideration sets formed by excluding versus including product alternatives
Irwin, Julie R.; Walker Reczek, Rebecca - In: Journal of marketing research : JMR 46 (2009) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10003828027
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More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan; Hardesty, David M.; Kidwell, Blair - In: Journal of marketing research : JMR 52 (2015) 6, pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
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Conflict management and outcomes in franchise relationships : the role of regulation
Antia, Kersi D.; Zheng, Xu Vivian; Frazier, Gary L. - In: Journal of marketing research : JMR 50 (2013) 5, pp. 577-589
Persistent link: https://www.econbiz.de/10010195943
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Scope insensitivity and the “mere token” effect
Urminsky, Oleg; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 282-295
Persistent link: https://www.econbiz.de/10008988449
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Demand for "healthy" products : false claims and FTC regulation
Rao, Anita; Wang, Emily - In: Journal of marketing research : JMR 54 (2017) 6, pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
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Low-stakes opportunism
Jap, Sandy D.; Robertson, Diana C.; Rindfleisch, Aric; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 216-227
Persistent link: https://www.econbiz.de/10009737776