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Conservative when crowded : social crowding and consumer choice
Maeng, Ahreum; Tanner, Robin J.; Soman, Dilip - In: Journal of marketing research : JMR 50 (2013) 6, pp. 739-752
Persistent link: https://www.econbiz.de/10010381160
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Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca; Gielens, Katrijn - In: Journal of marketing research : JMR 52 (2015) 6, pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
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The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio; Townsend, Claudia - In: Journal of marketing research : JMR 53 (2016) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio; Kahn, Barbara E. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10010349038