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Journal of marketing research : JMR
Journal of business research : JBR
2,228
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770
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing communications
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Journal of marketing
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Journal of international consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
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Cogent business & management
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Marketing letters : a journal of research in marketing
315
International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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Journal of consumer behaviour : an international research review
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The journal of consumer marketing
299
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
376
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1
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
2
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
3
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
4
Branding alters attitude functions and reduces the advantage of function-matching persuasive appeals
LeBoeuf, Robyn A.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 348-360
Persistent link: https://www.econbiz.de/10003965483
Saved in:
5
The sources and consequences of the fluent processing of numbers
King, Dan
;
Janiszewski, Chris A.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10008988444
Saved in:
6
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
Saved in:
7
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Saved in:
8
On brands and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
9
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
10
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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