Narrow search
Showing 1 - 10 of 358
Cover Image
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
Cover Image
The effect of stress on consumer saving and spending
Durante, Kristina M.; Laran, Juliano - In: Journal of marketing research : JMR 53 (2016) 5, pp. 814-828
Persistent link: https://www.econbiz.de/10011600586
Cover Image
Interpreting the stock returns to new product announcements : how the past shapes investors' expectations of the future
Warren, Nooshin L.; Sorescu, Alina - In: Journal of marketing research : JMR 54 (2017) 5, pp. 799-815
Persistent link: https://www.econbiz.de/10011762839
Cover Image
The Market valuation of outsourcing new product development
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: Journal of marketing research : JMR 49 (2012) 5, pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
Cover Image
When do chief marketing officers affect firm value? : a customer power explanation
Boyd, D. Eric; Chandy, Rajesh K.; Cunha, Marcus - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1162-1176
Persistent link: https://www.econbiz.de/10008796495
Cover Image
Knowing when to spend : unintended financial consequences of earmarking in encourage savings
Sussman, Abigail B.; O'Brien, Rourke L. - In: Journal of marketing research : JMR 53 (2016) 5, pp. 790-803
Persistent link: https://www.econbiz.de/10011600621
Cover Image
Buffering and amplifying effects of relationship commitment in business-to-business relationships
Ganesan, Shankar; Brown, Steven P.; Mariadoss, Babu John; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 361-373
Persistent link: https://www.econbiz.de/10003965486
Cover Image
Are consumers too trusting? : the effects of relationships with expert advisers
Schwartz, Janet; Luce, Mary Frances; Ariely, Dan - In: Journal of marketing research : JMR 48 (2011), pp. 163-174
Persistent link: https://www.econbiz.de/10009389947
Cover Image
Determining influential users in Internet social networks
Trusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 643-658
Persistent link: https://www.econbiz.de/10009235363
Cover Image
Is firm trust essential in a trusted environment? : how trust in the business context influences customers
Grayson, Kent; Johnson, Devon; Chen, Der-Fa Robert - In: Journal of marketing research : JMR 45 (2008) 2, pp. 241-256
Persistent link: https://www.econbiz.de/10003713041