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Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
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The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Chakravarti, Amitav; Xie, Jinhong - In: Journal of marketing research : JMR 43 (2006) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10006640224
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The Neglect of Prescreening Information
Chakravarti, Amitav; Janiszewski, Chris; Ülkümen, Gülden - In: Journal of marketing research : JMR 43 (2006) 4, pp. 642-653
Persistent link: https://www.econbiz.de/10007301087