Narrow search
Showing 1 - 10 of 408
Cover Image
Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Cover Image
Learning and acting on customer information : a simulation-based demonstration on service allocations with offshore centers
Sun, Baohong; Li, Shibo - In: Journal of marketing research : JMR 48 (2011) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10008858643
Cover Image
Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
Marinova, Detelina; Singh, Sunil K.; Singh, Jagdip - In: Journal of marketing research : JMR 55 (2018) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10011844990
Cover Image
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Cover Image
The challenge of retaining customers acquired with free trials
Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Cover Image
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 53 (2016) 6, pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Cover Image
Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart; Keiningham, Timothy; Aksoy, Lerzan; … - In: Journal of marketing research : JMR 53 (2016) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
Cover Image
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui - In: Journal of marketing research : JMR 55 (2018) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Cover Image
Managing customer profits : the power of habits
Shah, Denish; Kumar, V.; Kim, Kihyun Hannah - In: Journal of marketing research : JMR 51 (2014) 6, pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Cover Image
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.; Fader, Peter - In: Journal of marketing research : JMR 55 (2018) 5, pp. 617-635
Persistent link: https://www.econbiz.de/10011957962