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Journal of marketing research : JMR
Journal of business research : JBR
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International journal of hospitality management
825
International journal of consumer studies
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Psychology & marketing
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European journal of marketing : EJM
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The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Tourism management : research, policies, practice
343
Journal of travel and tourism marketing
327
European research studies
318
Journal of international consumer marketing
316
Journal of marketing management : MM
311
International journal of contemporary hospitality management
306
Journal of retailing
306
International journal of retail & distribution management
304
Journal of marketing communications
299
Marketing letters : a journal of research in marketing
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Journal of marketing
284
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ECONIS (ZBW)
345
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1
The relationship between perceived and objective price-quality
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
Saved in:
2
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Saved in:
3
Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
Saved in:
4
The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
5
Agendas and consumer choice
Hauser, John R.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
Saved in:
6
Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
Saved in:
7
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
8
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
9
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
Saved in:
10
Disaggregate tree-structured modeling of consumer choice data
Currim, Imran S.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10001054427
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