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What to Say When: Advertising Appeals in Evolving Markets
Chandy, Rajesh K.; Tellis, Gerard J.; MacInnis, Deborah J. - In: Journal of marketing research : JMR 38 (2001) 4, pp. 399-414
Persistent link: https://www.econbiz.de/10006656379
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In Search of Diversity: The Record of Major Marketing Journals
Tellis, Gerard J.; Chandy, Rajesh K.; Ackerman, David S. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 120-131
Persistent link: https://www.econbiz.de/10006667558
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Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth
Prabhu, Jaideep; Stewart, David W. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 62-72
Persistent link: https://www.econbiz.de/10006659708
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From Invention to Innovation: Conversion Ability in Product Development
Chandy, Rajesh; Hopstaken, Brigitte; Narasimhan, Om; … - In: Journal of marketing research : JMR 43 (2006) 3, pp. 494-508
Persistent link: https://www.econbiz.de/10007270423
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When do chief marketing officers affect firm value? : a customer power explanation
Boyd, D. Eric; Chandy, Rajesh K.; Cunha, Marcus - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1162-1176
Persistent link: https://www.econbiz.de/10008796495
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Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.; Sorescu, Alina; Chandy, Rajesh K. - In: Journal of marketing research : JMR 51 (2014) 6, pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
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Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
Tellis, Herard J.; Chandy, Rajesh K.; Thaivanich, Pattana - In: Journal of marketing research : JMR 37 (2000) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10006663759
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Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns
Sorescu, Alina B.; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10007596665
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Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
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The price elasticity of selective demand : a meta-analysis of econometric models of sales
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10001059790